Maybe you caught our last edition of “Sh*t Clients Ask….” Maybe you loved it. Maybe you didn’t. Doesn’t matter. Here’s another one, it’s catharsis for us. Here’s another 4 heinous client requests and the reasons they never should have aksed in the first place.
When I see detail on an early slide in the deck, and a hint that much more detail is to come, I have a predictably uncomfortable reaction. My instinct is to flee, because my primitive brain is lazy and wants to conserve energy for survival and procreation, not try and understand or remember all of the bullet points, data and graphs that are being unleashed.
Humans are pretty good at making ‘incredible’, but Nature is the ultimate when it comes to creating ‘awe’. Awe is what you feel when you break through a clearing and see a snow covered mountain, or a violent storm creates lightning and thunder overhead, or you gaze down into a deep canyon from a dangerous ridge, or a whale breaches just meters from your boat.
Deep down humans are still animals. And understanding how animal survival instincts work gives you a real edge when you are creating presentations and selling your offer. The same basic responses and needs that helped our ancestors survive when they were primordial fish things still govern our behaviour today.