Maybe you caught our last edition of “Sh*t Clients Ask….” Maybe you loved it. Maybe you didn’t. Doesn’t matter. Here’s another one. It’s catharsis for us.
Here are another four heinous client requests and the reasons they never should have been asked in the first place.
“Let’s fill this slide with a montage of logos so people know we work with a lot of great brands.”
We call these NASCAR walls. Because whenever you see a NASCAR driver, or any sports person being interviewed, they always appear in front of a wall of logos. But they don’t work as a slide in a presentation – they’ll get a raised eyebrow and then will be forgotten. Because they have no story.
Rather than give us a wall of logos give us a slide with a good story of how you helped one of those brands. Make sure that story has a relatable problem for your audience and talk about how you solved it for them. That will be memorable because human beings are hard-wired to remember stories better than facts.
“Can we add some appendices at the back of the presentation?”
Let’s be clear about this… a slide presentation is not a book. It is a speech, a conversation, maybe a performance. It is not a book. Your slides do not need to contain all your information. Your presentation does not need to contain all your information. If your subject is dense, then better to create some material to leave behind at the end. Then you can cut to the chase. Your audience will appreciate that.
“Do you guys do those cool infographics?”
Yes, we do. But not on a slide. That’s waaaaay too much visual information. A single image to illustrate a single statistic or fact is great. But infographics are for a poster, or magazine article, or webpage. Then you’ve got time to take them all in and process things.
“I really think this graph tells the story best.”
There is no way on earth it does. Your 24-bar graph with an overlaid scatter plot does nothing but make people flash back to high-school calculus and that is never a good thing. The moment we see a busy graph, we stop listening to you so that our brains can deal with what we are looking at. And if your graph has lots of tiny writing or you are pointing at it with a laser pointer, it gets even more distracting.
Are there a few key facts or trends the graph is showing? There probably are. So rather than throw up a graph, try a simple statistic and a clear image to make your point.
Hopefully, this nips any further brain explosions like this in the bud.
Don’t forget we’re here to help and we’ll happily smile through your suggestions and make some of our own in return. Together we’ll create something that makes you look outstanding.