Blackwell Small Business Marketing Masterclasses
March to May
2025 season
Our Small Business Marketing Bootcamp in July was a sell out success with many attendees asking for a repeat session and more specialised follow up workshops to get into a deeper level of detail on more specialised topics.
So we’re diving into the new year with a series of workshops and bootcamps designed to help small businesses zero in on marketing that actually works. These workshops are not about marketing theory; everything we’ll share and learn comes from real world examples from Adam Blackwell’s experience creating a global communications agency, two retail stores with national brand awareness, a fast growing gin distillery and a brand new publishing business. You’ll leave with a specific action plan to power up your marketing and sales performance.
We’ve done this before. And here’s what participants had to say…
“We were fortunate to have Adam Blackwell share his incredible insights on crafting a successful retail brand at our recent Retailer’s Mastermind Session. His engaging and lively presentation not only inspired our retailers but also encouraged them to rethink their approach to branding, going beyond the surface aspects like logos and colours... even months after the session, member conversations continue to refer back to Adam’s training, appreciating the progress and results they’ve achieved.”
Special guest workshop expert - Wendy Batten
Wendy Batten is an in-demand retail coach and mentor for passion filled independent brick-and-mortar shop owners.
With 25+ years of successful self-employed experience, Wendy helps savvy, smart caring independent retailers step into their CEO role and turn their passion into thriving, successful shops.
She has a unique knack for simplifying the complexities of running a retail business (all those things you didn’t know you needed to know) and making them easy to action. Think of her as your laid back but knowledgeable biz BFF who keeps things real, who’s been there, done that, and genuinely cares about your success.
Wendy is the host of the globally downloaded Creative Shop Talk podcast, the founder of the Retailer’s Inner Circle program, and hosts of masterminds, live events, and workshops.
When she’s not geeking out over retail marketing and business, you’ll find her out in nature near her home in Lunenburg, Nova Scotia on the water or in the woods and more than likely sipping her favourite cocktail or coffee there. Wendy loves connecting with shop owners all over the globe and can’t wait to talk shop with you.
27 Feb 2025
Wendy Batten
Amplify your retail store sales
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HALF DAY WORKSHOP
9am to 12pm, 27 February 2025
Level 2: GDC Judgement Room
110 Main Street, GreytownEarly bird Price: $490 + GST
(Book by 15 December 2024 and save $100 per class)Standard Price: $590 + GST
“Take a big-picture overview of how to market your shop and kick off 2025 with a roar! We’ll work step-by-step through proven strategies to help increase your store sales. This session will guide retailers in creating a personalised plan to attract more of the right customers, convert browsers into buyers, and boost your average sales ticket—all while turning customers into loyal, raving and returning fans. Come with an open mind and be ready to work. Together, we’ll workshop the entire retail funnel, tailoring ideas to fit your store’s needs and, we’ll also show you how to measure success as you go!”
27 Feb 2025
Wendy Batten
Go from Hobby Business Mindset: Master your retail role
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HALF DAY WORKSHOP
1pm to 4pm, 27 February 2025
Level 2: GDC Judgement Room
110 Main Street, GreytownEarly bird Price: $490 + GST
(Book by 15 December 2024 and save $100 per class)Standard Price: $590 + GST
“There’s no room for dabbling in retail. In this workshop, we’ll dive into transforming from a hobby mindset to that of a retail CEO. This session covers the essential retail ecosystem that every retailer, regardless of business size or experience, needs to master. Gain the confidence and clarity to take on your role as CEO/Head Honcho/Queen Bee/The Boss of your retail business. Together, we’ll explore four foundational pillars—Marketing, Financials, Leadership, and Operations & Systems—that every retailer needs to succeed. By the end of the session, you’ll have clear insights and a whole lot more confidence about which areas need focus to build a stronger, healthier business.”
4 March 2025
Adam Blackwell
Designing events and workshops to build customer loyalty
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HALF DAY WORKSHOP
9am to 12pm, 4 March 2025
Level 2: GDC Judgement Room
110 Main Street, GreytownEarly bird Price: $490 + GST
(Book by 15 December 2024 and save $100 per class)Standard Price: $590 + GST
“There are two types of customer loyalty – one is about quick wins and deals; it’s fickle and expensive. The other is about building a deep emotional connection between customers and your brand through enriching experiences. This half day workshop is designed to help small businesses, including retail, hospitality and even trades create those bonds to turn customers into lifelong advocates. You’ll come away with a plan for how you can design these events or workshops, how to promote them and get them paid for by your customers and how to make them memorable and successful.”
4 March 2025
Adam Blackwell
Small business email and social media marketing
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HALF DAY WORKSHOP
1pm to 4pm, 4 March 2025
Level 2: GDC Judgement Room
110 Main Street, GreytownEarly bird Price: $490 + GST
(Book by 15 December 2024 and save $100 per class)Standard Price: $590 + GST
“Millions of dollars in time and budget gets wasted every day on emails and social media marketing that simply doesn’t work. It’s partly because we perceive it as cheap because it’s largely DIY. And while we don’t tend to DIY our plumbing or electrical work, we all think we’re experts on how to communicate with our customers or prospects. This workshop is designed to help work out what will actually work to form a lasting bond with our audience and motivate them to shop with us online or at our physical store. And to be clear on where we are wasting our money and time in this area. Attendees will leave with a clear plan on how to ramp up their email newsletter and social media effectiveness.”
1 April 2025
Adam Blackwell
Small business brand builder; succeeding like a global brand on a small business budget
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FULL DAY BOOTCAMP
9am to 4pm, 1 April 2025
Level 2: GDC Judgement Room
110 Main Street, GreytownEarly bird Price: $890 + GST
(Book by 15 December 2024 and save $100 per class)Standard Price: $990 + GST
“Our first one day event covering this topic was a huge success, and was attended by single store retailers, international wholesalers, online retailers, healthcare practitioners and hobbyists wanting to scale up. The 2025 edition is a 101 on building a brand that connects deeply with customer audiences across all media, digital and in-person interactions. It clarifies what is advertising, what is brand building and what you need to do to create high impact experiences and communications with your prospects and existing customers. This workshop is ideal for businesses that have been trading for a year or two, have their operational systems in place, and are now ready to drive their customer relationships up to maximum. Small improvements can yield massive results – that’s what our previous workshop attendees told us!”
8 April 2025
Adam Blackwell
New! Small town marketing masterclass
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FULL DAY BOOTCAMP
9am to 4pm, 8 April 2025
Level 2: GDC Judgement Room
110 Main Street, GreytownEarly bird Price: $890 + GST
(Book by 15 December 2024 and save $100 per class)Standard Price: $990 + GST
“Millie and I are very excited to be sharing the results of our decade long mission to discover what some small towns do around the world to succeed and flourish, and how this can be put into action locally. We’ve been thrilled to road-test what we have learned in Greytown, and have some good practical hands-on learnings to share about how to raise funds to implement a small town brand building programme, how to bring the businesses and town with you, getting local politicians onboard and how to design a marketing programme and unique event calendar to put your town in the spotlight. We’re excited to be helping implement a real ongoing case study in Greytown and can’t wait to share it with other small town entrepreneurs.”
6 May 2025
Adam Blackwell
New! Small business starter pack
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FULL DAY BOOTCAMP
9am to 4pm, 6 May 2025
Level 2: GDC Judgement Room
110 Main Street, GreytownEarly bird Price: $890 + GST
(Book by 15 December 2024 and save $100 per class)Standard Price: $990 + GST
“This is one of those workshops I wish I had attended as I was toying with the idea of starting my own small business. It would have saved me a lot of time, and money making mistakes that I had to figure out the hard way. But now, having created six small businesses that are all still operating today, we’re ready to share what we have learned to focus on, what you should outsource vs what you should DIY, and how in many ways as a CEO, you have to have the mindset that you are a marketing company that implements the specific product or service you provide. Without this approach, it will take you a lot longer to get any traction. This workshop is for new startups or those thinking about getting their dream business underway.”
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Need help booking accommodation?
Accommodation is available at The White Swan or you can choose from available Air BNBs in the area.